It’s estimated that each business in Australia will spend at least 145 hours of work complying with far-reaching new privacy laws due to start in August 2024.
That’s an enormous investment of time and energy – and one that we’re determined to not be a wasted effort for our clients.
Our top 3 predictions for Australian businesses:
- Your need for swift, accessible and organised data systems is going to be crucial to comply with your customers’ increased powers to opt-out and tailor their communication preferences.
- Your customer relationship management tool and processes for onboarding and offboarding customers will need a holistic strategy to ensure careful compliance with the safeguarding of “personal information”.
- If you lead, facilitate or moderate an online space (such as a Facebook group or page), your liability for hate speech will be broadened and require tighter moderation on your part – with community moderators a new standard cost of doing business.
Why we care?
Personal information is the backbone of some of our key clients’ businesses.
Key insights about our clients’ customers lives and what motivates them enables our clients to deliver tailored updates and experiences. The businesses that win, understand their customers best.
While we don’t yet know the details of the incoming laws, we do know that Australia’s privacy regime is long due for an overhaul. Australia’s Privacy Act 1988 (Cth) pre-dates now core business marketing tools like TikTok, Instagram and Facebook and the development of targeted advertising to introduce tailored groups to products and services. It’s time to pack up the Walkmans and cassette tapes of the 1980s and trade up for the smartphone and algorithms of social media networks.
Australia’s privacy regime renaissance is long overdue – and we’re ready to help.
We would like to extend an invitation to you to join the diverse community of Miltons Lawyers businesses that we will walk through these privacy law changes.
You can expect a clear, empathetic and practical briefing with sensible next steps so that your business can implement the changes that matter most, with confidence.
Let’s start a conversation. You can contact our team of commercial law experts at [email protected].